How can we stand out with groundbreaking entrepreneurial achievements in a fast-paced, globalized world, in which digitalization makes many things possible at the touch of a button? Does service quality suffer in favor of speed? In any case, dynamism and excellence go hand in hand in day-to-day B2B business due to rapidly changing market requirements.
What else constitutes excellence? Although each company must define the term individually, are there recurring quality criteria for excellence? Who are role models? Are there cultural similarities and differences in the interpretation of the abstract construct?